Auto Insurance Quoter - Mobile Web

Problem: Shoppers need a clear way to get a quote for their auto insurance.
Solution: Provide an efficient user interaction by leveraging usability research findings.

Design strategy: Visual queues such as transition animations and choreography reduces cognitive load assures progress while gathering and providing relevant information.

Result: An animated progress bar and slide transitions are instrumental and simple ways to ensure completion of the flow.

  • Role UI Choreographer and Usability Researcher

When a users intention is to provide information within a flow to gain a quote, visual queues such as transition animations or progress bar indicators are a small, yet effective ways to communicate the success of each step.

A dropdown animation may also be utilized for multiple driver auto insurance quote flow.